Interested in a grab bag of articles I’ve written? From marketing strategies to travel recommendations and beyond, I’ve got you covered:
What Traditional CPG Companies Can Learn from Disruptors
A dramatic shift in business has been underway for over a decade as the digital era has ushered in a new playing field for companies in every industry. Some household names have become a distant memory as disruptor brands like Airbnb and Netflix shakeup conventional business models—and consumer expectations. READ MORE
5 New Ways to Upgrade your Instagram Strategy
An average of 80 million photos are uploaded to Instagram daily. That’s a whole lot of #squadgoals and #ootd shots. And it’s also one very good reason to make sure your Instagram strategy helps you to stand out from the crowd. READ MORE
5 Tips for Brands Handling Negative Feedback on Social Media
Social media is an unmatched mode of direct connection with your audience, but it also opens up a new world of crisis management where one complaint can quickly gain momentum, putting your brand's reputation (and potentially, share price) at risk. READ MORE
6 Wonderfully Weird Texas Road Trip Destinations
Austin isn’t the only city in Texas keeping it weird. With 268,820 square miles of land and 654,923 miles of road it’s no surprise that there are an impressive number of gloriously strange attractions tucked into all corners of this sprawling state. Whether you’re a fresh-faced visitor or a local looking to drum up a new level of Texas pride, the gems below are guaranteed to make your day more interesting. READ MORE
Must-See Arizona: Uncovering the Best Hidden Gems of the West
Steeped in Old West legacies and set amid a sprawling landscape of exotic desert vistas, it’s no surprise to see Arizona described as a tourist’s paradise. The Grand Canyon State owes much of its tourism to the namesake attraction, closely followed in popularity by the red rocks of Sedona. But where should you go if you want to stay off the beaten path (and out of the way of the 30 million visitors that flock to the state each year)? From badlands to canyons, we’ve compiled a list of awe-inspiring destinations to explore–sans the crowd. READ MORE
The Latest in Auto Design: A Car That Reads Brainwaves
It was just over a year ago that BBC reported curious news: Stanford’s Center for Automotive Research was running experiments using driver’s brainwave data. Their goals were ambitious: Could scanning our brains eventually make our cars safer? Fast forward to today and the experiments have progressed from the purview of academics to the popular multinational car manufacturer, Jaguar Land Rover. READ MORE
Move Over Millennials: The Auto Industry is Interested in Your Grandparents
The confusion surrounding what appeals to millennials has caused many ad campaigns to plummet, with truly dismal results. The United States Potato Board wants to understand how they really feel about potatoes. Tic Tac wants to satisfy their need for never ending entertainment. But luckily for the auto industry, the capricious desires of the M-generation aren’t so important. A new target audience has proven themselves the key to automakers’ success. And these folks aren’t Tinder’ing at the red light. READ MORE