Hi, I'm Jennifer.

I'm an advertising and media leader at Asana, a work management platform that helps more than 170,000 organizations and millions of users coordinate work across teams, without the chaos.

I came up through paid media, building and scaling user acquisition engines for B2B and B2C tech companies. I’ve led digital and paid initiatives both in-house and agency-side, with a people-first approach and creative strategy experience. Earlier in my career, I worked in the arts, an experience that continues to shape how I think about craft, collaboration, and storytelling in marketing.

When not working, you can likely find me on a sunny patio with a book in my lap and a mezcal cocktail in hand.